From there, we develop strategies tailored to a dynamic market environment. Since your customers’ needs are constantly changing, and their own businesses and outcomes are in constant motion, the way you reach them and motivate them must change as well. A closed-loop marketing process allows for constant feedback and the opportunity for your own marketing to evolve as the market itself changes.

Closed-Loop Marketing
Closed-loop internet/web marketing and promotion is a process whereby marketers develop highly targeted strategic integrated campaigns, which are continuously assessed and adapted – and re-adapted – to fit what is fundamentally a dynamic and ever-changing marketing environment.

By integrating response mechanisms in all executional elements (surveys, promotional entries, redemption vehicles, customer response offers/vehicles, etc.), and by maintaining a target database for tracking and evaluation purposes, marketing campaigns can be continuously adapted to customers' specific and often changing wants and needs.

Elements include:

• Internet Market/Situation Analysis
• Branding/Corporate ID Development Efforts
• Database Development, Maintenance and Usage
• Integration of Traditional Sales Strategies
• Lead Generation and Management
• Communications/Execution (Traditional and Non-Traditional Advertising)
• Response Mechanisms
• Rinse and Repeat

If one were to look at these elements as a process which continually circles back on itself, one sees not only why it’s called closed-loop internet/web marketing, but also the advantages to having a dynamic marketing strategy rather than a static, one-way, branding or promotional focus.